Skip to main content

The 5 C's Of Success

July 30, 2024

Listen to this episode

What are the steps that actually build lasting success in business or any goal?

What This Episode Is About

Amy lays out her five Cs framework for success in business and any goal: commitment, courage, capability, confidence, and consistency. She explains that each one builds on the last, starting with committing no matter what and trusting that everything is figureoutable, then moving through the fear that courage requires, until capability and confidence are earned over time. Using her own 25-year journey as a fitness instructor, she shows that confidence is the end result, not the starting point, and that consistency is what protects the success you build.

In order to be extraordinary, you have to let go of the ordinary and do the things that are different.

What You'll Hear

  • Why your brain freaks out the moment you try something new, and how commitment answers it
  • Courage as something that feels yucky and scary, not noble and comfortable
  • How capability is built by failing forward until the thing gets easier
  • Why confidence is the end result of the process, not where you start
  • Consistency as the C that protects your success, told through Amy's fitness instructor story

Today we are talking about the C’s of Success! That’s right, the C’s that will change the trajectory of your business when implemented correctly. Each one builds of the next. The best part? They aren’t even that hard to implement. You just need to apply them and stay the course. Tune in and learn how to apply them! More Resources:  Facebook Group Instagram Website

"Confidence is what we end with, it's not what we start with."

Your Invitation

Pick the goal you keep stalling on and ask which of the five Cs you are stuck at, then take the next courageous step from there. Trust that everything is figureoutable because someone before you already figured it out.

When you are ready to see your own patterns clearly and move differently, the Mirror is where that work begins.

Meet the Mirror

Questions This Episode Answers

What are the five Cs of success?
They are commitment, courage, capability, confidence, and consistency, and each one builds on the one before it. You commit no matter what, find the courage to move through fear, build capability by doing, gain confidence as a result, and stay consistent to keep the success.
Why does my brain panic when I start something new?
Your brain is wired to keep you safe as if you still lived in caves, so it floods you with reasons you will fail. Commitment means deciding to do it anyway, trusting that everything is figureoutable.
Why does courage feel so uncomfortable?
Courage does not feel noble or good in the moment; it feels scary and yucky because it brings up emotions we try to avoid. Most people quit right here, but moving through the fear is exactly what builds the courage to keep going.
Can confidence really be learned?
Yes, confidence is a learned behavior that gets built within a specific skill as you keep trying until it works. It is the end result of commitment, courage, and capability, not something you have to start with.
Why is consistency the most important C?
The behaviors that created your success will erode it if you stop doing them, so consistency protects what you built. It is brick by brick, the little things done over and over, that keep success flowing.
Read the full transcript

It's no different here in business or anything else. In order to build courage, you have to move through the fear. You have to do the scary thing that is really uncomfortable. But the good news is that when you do that, you actually build capability.

And capability is the ability to do the task at hand. It's basically being capable at whatever it is that you are trying to achieve. Welcome to the Thrive Her podcast. I'm your host, Amy Sanders.

I'm a fitness and wellness pro, mom, stepmom, second wife, and master certified life coach. I'm here to help you manage your mind so you can uncover the most potent version of yourself and create the thriving life you love. Hello, everyone. Welcome back to the podcast.

My name is Amy Sanders, and I am so excited to be here for you. Today. So today we are going to talk about the five C's for success in business. And this is something that has really served me well.

I learned it a number of years ago, and I have applied it to my life. I have applied it to my business. And here's the thing. You can apply it without having a business.

So if you are someone who tunes in and listens to the podcast, but you do not have a business, nor do you want to have a business, good news. You can still apply these five C's to any area of your life that you are working on. And so I am going to dive right in so that we can get right to the juicy stuff. So I will name what the five C's are, and then I'm going to go into each one in a little more depth so that they make sense.

But each one builds on each other. And so as you are going through these and learning these, you can check yourself and ask, am I doing this? Am I not? Where am I stuck?

And you should know because the fact that they build on each other. Let's dive right in. The first one is commitment. The second C is courage.

The third C is capability. The fourth C is confidence. And the fifth C is consistency. So let's dive right into the first one, which is commitment.

When you decide to do something new, it does not matter what it is. Your brain will freak out no matter what. And this is because your brain has been trained. It has been trained to keep you safe.

It functions at a very old school level as if we are still living in caves, but we're not. But that is how our brain is wired. That is how it functions. So when you want to do something new, your brain is going to come up with all of the reasons why this won't work.

It'll bring up all of the reasons why you're going to fail. It's going to try to keep you safe. And really, that is not helpful, especially in today's world. So when you apply this to a business, when you start a business, this is also what imposter syndrome feels like, where you just don't really feel like you're worthy.

You don't think that you can do it. And what I want to bring to you is commitment is committing to do it no matter what. You're going to say, OK, there are all these things that could go wrong, but I am going to commit to this. I'm going to make the commitment and I'm going to stay the course until I find success.

And if you understand that, yes, your brain is going to freak out, it will seize. And you also understand that this is normal. You can move through it. Take on the identity and the belief that everything is figureoutable because it is.

If someone else is seeing success in the same way that you want to, then they have figured it out. And all you need to do is rely on the fact that you have committed to this. Whether it be a new business, whether it be a new job, whether it be a new relationship, whatever it is, you are going to commit to this 100% no matter what and decide that everything is figureoutable. If someone else has gone before you and has found success, then that means that you can too.

The second C is courage. Now, here's the thing about courage. When we think about courage, we think about some noble person, we think about people who are doing really hard things, and we actually have respect for them. And we're like, wow, they have a lot of courage.

But courage doesn't actually feel good. It actually feels pretty yucky. It feels uncomfortable. It's scary.

So it brings up a lot of emotions that we try to avoid, emotions that we try to ignore and keep from feeling. And that's what makes courage so important. Also, with courage, you might say, okay, I am committing to building this business. I'm committing to figuring this out.

I just need to have courage to believe that this can happen for me. However, you also might have friends and family that are telling you that you can't. And they are telling you this not because they're trying to be mean or they don't believe in you, but because their brains are also freaking out and they want you to stay safe. They want you to be okay.

They don't want you to go through more heartache. So they're coming from a place of love most of the time. But that doesn't mean that what they know for you is right for you. And so when it comes to courage, you have to take on the belief that you can move through it and be strong enough to figure it out and know that you're going to have fear.

Fear will come up. You will be hit with decisions where you don't know what to do. And it can get scary. I've already said this, right?

It can feel scary. However, how you can move through courage is if you anticipate every single little thing that can go wrong and you look at everything and say, okay, if I know this is going to go wrong and this might be scary or asking this person for this, if you're trying to get funding, asking this person for money is going to be scary. If I go through the fear. I've built the courage to keep going.

Most people fail here. And this is why they don't like the feeling. They don't like getting uncomfortable because it really is uncomfortable when you're doing something new and you don't know how to do it. And you also have loved ones telling you that they don't know that this is a good idea for you.

This is where a lot of people quit because it's hard. It's scary. It feels yucky. However, as you keep moving through that discomfort.

You. Get better at building more courage. And things start to flow. Things start to work for you.

I want you to think about someone who has a lot of courage right now. Think about who this person is, what they do, how they show up for you, how they show up for others, how they show up for themselves, what it is that they do. It's actually something that you admire, like that they have courage about. It might be that they're good at asking for the sell in business.

They have courage. They have the courage to go ask for the sell. It might be that they're really good at having a hard conversation in a relationship that is going to take that relationship to the next level. You might have a lot of respect for that.

It also might be someone who speaks to an authority and really voices their opinion when everyone else is scared to do. And so you really respect this person. We respect people who have the courage to do hard things because it's extraordinary. Right.

But in order to be extraordinary. You have to let go of the ordinary and do the things that are different. You got to take different. You got to look at things differently.

And again, going to a point that I just made. And number one is understand and take on the belief that everything is figureoutable. My husband just ran a hundred mile race and that's out of control. Right.

But that's very long. I think it took him just over 30 hours. He got 20 minutes of sleep and he wasn't sure. It was something that was scary for him.

I don't know if I'm going to be able to do this was his belief. So he wanted to do the scary thing. See if his body was actually capable of doing it. I had no doubt that he would do it because he is stubborn and he likes to push himself.

I'm like, there's no way he's not going to do this. But he wondered if he could do it. He did it. He crossed the finish line just over 30 hours.

But even still, that was a few weeks ago. Even still, people are coming up to him. Just what? That was so amazing.

I can't believe you did that. That is so hard. And were you scared during the night? Like all these questions.

And really, it comes down to he had courage to do something hard and then he stuck with it. And a lot of people have respected him because of that. It's no different here in business or anything else. In order to build courage, you have to move through the fear.

You have to do the scary thing that is really uncomfortable. But the good news is that when you do that, you're going to be able to do it. You're going to be able to do it. And when you do that, you actually build capability.

And capability is the ability to do the task at hand. It's basically being capable at whatever it is that you are trying to achieve. And it builds because as you keep failing, but you've decided you're committed to doing this, but you keep failing over and over and you're building that courage that you're going to figure it out, capability comes in and you get better at the thing. So as you build capability, you're going to be able to do it.

So as you build capability, things start to flow. Things start to feel better. And I like to bring in the analogy of when I started teaching fitness classes, which I might've talked about before, but when I was 18 years old, I was enamored with fitness instructors. I thought if I could be a fitness instructor, that would be the coolest job on the entire planet.

And I just thought that I will have had it made. And so I went through all of the trainings and you couldn't actually, actually go through the trainings until you were 18. So I wanted to be a fitness instructor in eighth grade is when the dream started, but I couldn't actually do it until I was over the age of 18. So as soon as I turned 18, I got some packets that I was supposed to do.

And I enrolled to go through the educational program of becoming a fitness instructor. And I did it. I passed the class. Now, once I passed the class, of course, I had the certification, but that does not mean that I was good at doing any of these things or that I even knew how.

And when you're teaching fitness, it's a little bit of a different ballgame because you're queuing before it's time for the people to move. You're having to stay on the beat. And you also have to have a routine that makes sense that goes through a flow of a workout. And so in the beginning, it can be pretty tricky.

And I tell you the story because everything that I'm talking about with these five C's plays into this fitness instructor role that I, and so I'm going to go through the rest of the C's and then we're going to come back to the story. But being capable in my journey was something that I had to learn as I went through the fear of messing up and all the things and building courage and things evolved for me. And I'll bookmark that and come back to it. So the fourth thing is confidence.

Now, confidence comes once you're capable at doing the thing. So building the business, regularly scheduling social media, having the hard conversations, talking in your relationship about things that aren't working, even though it might be scary. And then you build confidence within the relationship. So when you build the capability, you breed confidence.

Here's the thing with confidence. It is a learned behavior. Some people are born with more confidence than, others, sure. But usually when it comes to a skill set or doing something new, confidence needs to be built within that thing.

Because when you first start, especially like building a business, you have no idea how to do it. And you're not necessarily confident that you can do it. You might have a belief like, okay, I'm going to work on this. I'm committing to this.

But confidence is what we end with. It's not what we start with. And the way that you develop confidence is going through all of the first C's that we talked about. And understanding that as you go through them and you keep trying, you can call it failing if you want to, but trying until things work, once it works, you have confidence in that thing.

And confidence is another emotion that a lot of people look up to. It's our skill that people look up to. Wow, they're really confident in that thing. But it is something that is learned.

Again, it's the end result. The last C is consistency. Now, when it comes to success, there's things that you did in order to get to the successful place that you are. However, if you stop doing them, it's more than likely that success is going to decrease and you could possibly fail.

And so what I want to offer you is that once you go through the first four, stick with the last one. Be consistent. Everything that you've been doing, all of the things that have not been working in your favor, they're working in your favor because you're actually doing. So stay consistent.

Stay the course. All of the little things that have breeded your success, you need to stick with doing. It's brick by brick. Brick by brick is what is going to continue breeding more success.

A lot of times when people feel success or when they feel like they've hit that breaking point, they stop actually doing the things brought the success. An example of this would be within business that you were very consistent about posting online. You were very consistent about asking for offers. You're very consistent on reaching out to other people's audiences and doing swaps or whatever with other people.

And then you stopped because you had a lot of people coming in. So you stopped, right? And then all of a sudden that marketing channel is not being fed. And within a couple months, things are not working anymore.

It's because you stopped doing the marketing channel that was working for you. So if you can stay consistent, then everything will continually work for you. So good. Question to ask is how often are you doing the little things that breed success?

And do you know what those are? Of course, those are going to look different per business, per person and per goal. But those little things are the most important. And the consistency is the thing that matters the very most.

As you go through the other four, this fifth one is the one that you need to basically own and do no matter what. And think about. Like an example of this is even think about people who are trying to lose weight. They might be watching their macros.

They're working out. They're making sure they're not taking in too much food. The weight loss is working. The skill number is going down.

They're starting to feel better in their clothes. Things are working well. Once things start working, you have to stay consistent or you can rebound. You start eating a little bit more.

You start eating a little more sugar. A muscle builds over time as well. So as you're staying consistent, your body will change over time. If you stop being consistent, then your body again will go in the opposite direction.

Same thing goes with eliminating sugar. If you've been not eating very much sugar and then all of a sudden you start eating sugar, that body will change. It's results over time. So bringing it back to becoming a fitness instructor, I'm going to go through these five just to walk through them with you in a way that will make sense.

But from the beginning, as soon as I got certified, I made the commitment. That I was going to figure out how to be the best instructor that I could be. And it was scary. I had no idea how to really cue.

I had no idea how to put class together. I was 18 years old, which was a little intimidating against all these other instructors that had all of the skill and experience. And I did not. I also had the courage to keep going and keep trying.

And this looked like initially teaching for the fitness center for free. Not even getting paid. During lunchtime, I would teach the people that would come in during lunch. I would give them a workout.

I had no clue what I was doing. But as I kept going, I felt like I was getting better at it. That courage was getting better. Every single time I would walk into the room, I was so scared to hit play on the tape player because, well, guess what?

That's what it was back then. The tape player and the CD player. But I would push play and I would start going. Now, I would also anticipate anything that could go wrong during class.

And I would make those changes beforehand so that I would be ready for when they happened. Now, as I did this, I got better, right? I built that capability. And as I built that capability, I felt so much better in front of a crowd.

I didn't care how many people were coming. I was also able at that point to start reaching out to other gyms and start asking them for a job, which means I was going to start getting paid, which is great. And I really worked more on my education. I got some more certifications.

I worked on my cueing. I would do exercise routines in my living room as I really tried to get better and better. Now, as that happened, I became very confident in my fitness instructing. And I, at this point, it did take some time, which just know that this is going to take you some time if you're trying to do something new.

It takes, I think people say, 10,000 hours to become an expert at a certain skill. But once you do, it feels really good. Being confident in my teaching skills is something that has stuck with me. So currently, I am not teaching any fitness classes.

I taught fitness classes for almost 25 years. And this last year, because of being busy and other things, I'm currently not on anyone's schedule. However, if I decide to do a drop-in class or whatever, I feel completely confident that I will deliver a killer class. But that is because everything else has built over time.

Everything has added up in my favor to where it doesn't matter what format it is. It doesn't matter what gym it is. It doesn't matter who's walking through the door. I feel completely confident in my skill set at teaching fitness because of the background and because of the work that I did.

And I'm sure that you can look in your life and look at the different things that you've accomplished and be like, yeah, I'm very confident in this one thing. And I want to offer you like, can you learn to be confident in something else that's a little more scary? Now, I'm not confident in this one thing. Again, the last thing is consistency.

So bringing it back to my teaching, I'm currently not teaching. I taught a class maybe a month ago, and it was choreographer, like a choreography class where I had to know all these dance moves. And because I had not been consistent, I messed up a few times. And that taught me that, yeah, you do have to stay sharp in your area of expertise.

You have to understand like what's hot. You have to understand what's working, what's not working. And you have to be consistent. And you have to practice that skill set and staying consistent so that you can breed that success.

So let me go through these one more time as they build on each other. Number one is commitment. You have to commit to do the thing no matter what and have courage as you understand that it's going to take some learning. There's always a learning curve.

It's not going to feel good, but you have courage that you're going to figure out and you're going to keep going. As you move through that courage and you have that commitment, you will build. Capability, meaning that you're going to get better at what you're doing and it's going to get a little easier. You're going to think, okay, maybe I can do this.

As that happens, you build confidence in that thing. And as you have confidence and you keep going and you're staying consistent, you will breed success. So that right there are the five C's. And I hope that you apply them.

I hope that you listen to this and this is beneficial. And I want you to make a commitment to yourself. That whenever you try something new, you apply these five C's to your life so that you can have that success in your life and your business that you are wanting. And with that, I'm going to sign off.

Go do the scary thing. Go step into that discomfort because everything that you want really is on the other side of here. Take care. Bye-bye.

Hey, if you enjoyed listening to this podcast, you've got to come check out my signature program, Thrive Her Academy. This is where we do real coaching and inner work transformation. I teach you how to apply the strategies and mindset tools we talk about here on the podcast so you can create that life and business that you love. For more information, go to www.

amysanders. co forward slash services. Again, that is amysanders. co forward slash services.

And I'll see you next time on Thrive Her Academy.